GLOBE STAR MEDIA IS
NOT YOUR TYPICAL AGENCY
Globe Star Media n Entertainment (GSM) is multicultural media agency consisting of three divisions: Globe Star Media, Globe Star Digital, and Globe Star Production Services. We offer full-service capabilities and work with the best talent in both the corporate and entertainment fields to meet and exceed your business objectives. We are dedicated to delivering innovative programs and turnkey solutions that influence and engage consumers, while also solidifying brand partners to be leaders in their respective industries and demographics. Click here for more.
25+ yrs Experience
Started in '02 by a team of Advertising, Cable/Satellite, and Record Industry executives, GSM has grown to include offices in NYC and LA, and services clients throughout the United States, Mexico, South America, and the Caribbean.
GSM has developed, executed, and produced over 1,000 national media, entertainment and event properties to date for companies with multicultural, local, national and international initiatives and programs to date.
GSM products and services reaches over 100MM consumers through its marketing, digital and event production divisions that not only meet our client's objectives, but also connects them to consumers across multiple platforms.
MEDIA & MARKETING
Globe Star Media n Entertainment (GSM) is a full service agency with media planning, buying, activation, analytics, event creation and marketing. We are dedicated to delivering fully integrated unique yet innovative initiatives and solutions that influence and engage consumers while solidifying client brands to be leaders within their respective industries and demographics. Click here for more.
Globe Star Digital specializes in high-quality integrated and engaging branding, graphic design, digital product design, digital marketing, online advertising, social media marketing, and mobile marketing for clients. We help clients leverage their existing assets to grow their audience and create winning opportunities that are distinctive, relevant and enduring that gets the job done. Click here for more.
GSM Event Production Division is a full-service production company with over 20 years’ experience producing and managing customized events for national brands, radio, and entertainment entities. Including but not limited to, product launches, experiential events, concerts, seminars, brand experiences, parties & fundraisers plus conferences & award shows. Are you in need of high-end lighting, sound/audio, LED, etc. equipment? Click here for more.
MEET THE TEAM
Dan founded GSM in 2002. As a former television station and recording industry executive, Dan saw the recording industry was falling short in effectively placing their multicultural advertising dollars. “We saw that the person that was placing the media for Tony Bennett, was also placing the media for urban artists like P. Diddy and Hispanic artists like Mana”. Additionally, we also identified that all the major labels were using one vendor for their television advertising. We then formed a relationship with corporate media buying company Newmark Communications in Los Angeles, California and found that not only could we better effectively buy multicultural media, but we could do it at significantly lower prices”. When Dan wanted to grow the company’s services, he recruited a group of talented executives that now form Globe Star Media-n-Entertainment.
President and Founder
Marketing & Promotions
Tracy started her career in the marketing department at Sony Discos Puerto Rico working with tropical and pop legends Gilberto Santarosa, Mark Anthony, Victor Manuelle, Ricky Martin, Gloria Estefan, and Shakira. In 1999, Sony Columbia records relocated Tracy to New York City as part of the marketing management team to launch the English-language recording careers of Marc Anthony, Shakira, Jennifer Lopez, and Ricky Martin, in what was described as the Latin Crossover Boom, the most successful era for Hispanic artist’s music sales in US history. As the marketing and promotions director for Globe Star Media, Tracy has been responsible for the US tours of Buena Vista Social Club creator Juan De Marcos, which included the largest Cuban music tour in Canadian History. Tracy is also responsible for artist’s relations, press, and Hispanic marketing for all GSM concerts.
Nikki is a creative, results-driven program and talent marketing manager with 15+ years of experience in executive administration, media marketing, and events/program management, with a track record of leading successful integrated media campaigns. Prior to joining GSM, she served as the Lifestyles and Talent Management for over six years at Emmis Communications (HOT 97, 98.7 KISS-FM, & 101.9RXP), where she negotiated with brands, multi-level celebrities, vendors, union and non-union organizations for venue contracts. In the role of Lifestyle Engagement Director for GSM, she’s augmented her experience with initiatives such as data mining, brand creation, lead generation, channel partner cultivation, well as CRM and acquisition strategies allowing GSM clients a 360-brand innovation. Nikki has earned an M.B.A. in Organizational Behavior-Human Resource Management, a B.B.A. In Human Resources, and an A.S. in Business Administration.
NIKKI L. SMITH
With 15 years in the recording industry, and a former executive for Interscope and Priority Records. As Director of Video Promotions and Television relationships, Noah was part of the management team at Interscope Records that assisted in launching the careers of Dr. Dre, Gwen Stefani/No Doubt, Eve, Eminem, Ruff Ryders, Marilyn Manson, and Limp Biskit/Fred Durst amongst others. As the President of ND Promotions, a division of Globe Star Media, Noah continues to assist artists and labels with their relationships at the premier music television stations (MTV, BET, VH1, and Fuse), while also creating digital promotion plans for music content. ND Promotions has launched and assisted in the launching of independent artists Sean Paul, Paul Wall, Mike Jones, Tamia, Shawty Low, G-Unit, Lil Boosie, Joe, Trina, Rakim, Don Omar, and many more.
A former data analyst who excels at formulating solutions to business problems and delivering strategic insights. As senior digital strategist at ND PUSH MEDIA, the digital arm of ND Promotions; Nate consults music industry professionals, developing brands and small business leaders. Our mission is to help them develop well-defined digital marketing goals and objectives, demystify the intricacies of digital advertising and implement custom data collection methods and reporting to measure outcomes and improve the overall health of their digital presence.
Doug has built distinguished career marketing to multiplatform and multicultural consumers and oversaw all the marketing efforts for Music Choice’s free On Demand network including its original programs. During his tenure at Music Choice, he oversaw execution and implementation of all on-channel advertising and off-channel marketing including securing partnerships with Affiliates (Xfinity, Verizon FiOS, Charter and Cox) radio stations, TV networks, and flagship events. Prior to Music Choice, Doug honed his craft as a Music Director and DJ at Willis Broadcasting where he had a top rated Hip-Hop show, a media analyst at DDB Needham Worldwide for such brands as Amtrak, Cigna, and Hasbro, and consulted for Coca-Cola Classic, Levis Strauss, Courvoisier Cognac and Grand Marnier. A native New Yorker, Doug holds an MBA from Metropolitan College of New York, and B.A. from Hampton University.
As a senior marketing executive with over 20 years’ experience Donyshia is equipped to deliver high-quality custom solutions to our clients. Doynshia has also held management positions within several media and entertainment companies, such as Emmis Communications Radio, HOT 97, 98.7 Kiss FM, 101.9 RXP, The Loud Digital Network, The New York Knicks, and Madison Square Garden. With deep relationships within the community, she has spearheaded activation programs with HOT 97’s Hip Hop Has Heart Foundation and the Kiss Cares Foundation. During her tenure at HOT 97, her vision and creativity were credited for the continuous growth of HOT 97 Summer Jam, the largest annual Urban Music Concert in the US. Donyshia's belief in mentoring and inspiring others led to her being a featured author of books, The Fearless Living Experience, MY Now for the Future Woman and the Professional Black Woman.
Keeper of the Brand
With an infectious energy and a commanding presence, Sandra Smith is a force to be reckoned with. A veteran of the entertainment industry, she has single-handedly helped usher in some of the biggest names in music today, including Bon Jovi, Aaliyah, Brian McKnight, India Arie, Brandy, Lil K, Timbaland, Snoop Dogg and many others. Throughout her tenure, she has helped oversee the sale of over 10 million records and countless Grammy nominations/wins. Sandra has organized and executed countless national and local events. She is a strong team leader, who possesses an innate ability to set and achieve goals; she who knows how to inspire and motivate her team to goal completion.