ACTIVATIONS - HIGHLIGHTS
Clothing & Apparel
Carl Banks, the former New York Giants star and two-time Super Bowl Champion responsible for the return of the iconic satin Starter jacket. G-III holds exclusive licenses for all MLB, NFL, NBA, NHL and NCAA teams, producing Satin Starter Team Jackets. Among the celebrities seen wearing recent Starter threads are Spike Lee, Snoop Dogg, A$AP Rocky, Beyoncé, and Rihanna. Globe Star partnered with GIII to launch the series during NBA-All Star Weekend in NYC.
Beverages
The Jones Beach Free Latin Summer Concert Series is the premiere Latin music summer festival featuring top notch artists at the Jones Beach boardwalk Band Shell Pavilion. Globe Star worked closely with Pepsi to launch new brands. Globe Star was also responsible for all activity ranging from artist bookings to logistics, along with all audio and visuals. Additionally, Globe Star executed a 360 consumer promotional campaign that included television, radio, print, digital and lifestyle marketing tactics aimed at Latino's living in Queens, Brooklyn, Nassau and Suffolk counties NY.