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What started in the South Bronx of New York City in the 1970s, Hip Hop is now a worldwide phenomenon with multi-generational and multi-cultural influences Salute to Hip Hop honors the generations of artists that have shaped it, and those that carry on its influence today. To ensure each event is well received by consumers in each city, it is hosted by the market’s premier Hip Hop radio station personality, along with the resident Hip Hop impresario, acting as the brand ambassadors.

The Live Playlist Sessions is a digital content series hosted by Grammy winning artist Jeff Redd, that includes a live performance and celebrity guest interviews (artist, actors, authors and other people of interest) on location. Jeff Redd’s versatility as an artist, and the intimate venue setting creates an ideal environment for fans to participate and post pictures on social media.

R&B and Soul music continues to maintain its popularity across various adult consumer demographics. R&B Fest brings the top names in R&B music to a concert venues across the country, and connects fans to their favorite artists.  Previous R&B Fest artist include: Eric Benet, Musiq Soulchild, Kelly Price, Lalah Hathaway, New Edition and many more.

Gospel has been responsible for some of the largest growth in music industry sales. The soulful and inspirational artistic expression, and live music sets, creates an atmosphere of praise for consumers. Previous Gospel Explosion artists include: Mary Mary, Rick Dillard, Jakelyn Carr, Hezekiah Walker, Fred Hammond and many more.

To honor Hispanic Heritage Month, GSM presents “Tu Musica, Tu Cultura” a digital program that celebrates the music, culture and rich tradition of Latino culture. This program goes beyond music to include actors and entertainers, who’s background is representative of a variety of Latin countries.  The digital components are integrated into our radio station partner’s platforms, and present a turnkey opportunity to reach these consumers.

Tu Cultua Tu Ritmo offers brands an opportunity to engage with Latin consumers beyond Hispanic Heritage Month. In addition to digital, Tu Musica Tu Ritmo also contains event and activation elements for brands to engage with consumers.

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