JONES BEACH FREE LATIN SUMMER CONCERT SERIES
The Jones Beach Free Latin Summer Concert Series is the premiere Latin music summer festival featuring top notch artists at the Jones Beach boardwalk Bandshell Pavilion. With 10 shows occurring from July through September, attendance averages 8-10K per week, with many sponsor activations taking place. Globe Star was responsible for all activity ranging from artist bookings to logistics, along with all audio and visuals. Additionally, Globe Star executed a full consumer promotional campaign that included television, radio, print, digital and lifestyle marketing tactics aimed at Latino's living in Queens, Brooklyn, Nassau and Suffolk counties NY.